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Volume 1, Number 7           Autumn 2001


Turn Beauty Inside Out is New Moon Publishing's ongoing public awareness and action campaign to change the unhealthy messages about beauty that harm kids and adults. For the second year, the campaign has celebrated Inner Beauty-the beauty of action, caring and making the world a better place, and media images that promote healthy behavior for girls and boys. The campaign is a counter balance to the damaging and unhealthy messages about beauty that bombard us all through media and advertising every day. May 16, 2001 was Action Day (it's the 3rd Wednesday in May every year).

The May/June 2001 issue of award-wining New Moon Magazine featured "25 Beautiful Girls". These girls (ages 8-14) were nominated by friends and family because of their Inner Beauty. (See Clare Fortune-Agan's brother John's essay to nominate his sister who was chosen as a Beautiful Girl.) A May 11th meeting was held in New York City between 31 of the 2001 Beautiful Girls, the New Moon Girls Editorial Board and ad executives to discuss images of girls in advertising. That dialogue resulted in the development of "Best Practices" for images of and messages about girls in advertising that will now be disseminated to the industry. (Look for details on their website, Girls also met with Jean Kilbourne, learned how images of models and celebrities are "computer-enhanced" to look perfect (after watching an actual photo shoot) and had lunch with ad industry professionals.

Now is the time to nominate Beautiful Girls for Now Moon's May/June 2002 issue. Please find the guidelines on their web site: The deadline is November 1, 2001.

Reprinted with permission, from New Moon: The Magazine For Girls and Their Dreams; Copyright New Moon Publishing, Duluth, MN. Subscriptions $29./6 issues. 1-800-381-4743 or

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